Dominant Position in Hong Kong Mobile Media
Consistently ranked as the No. 1 local mobile media publisher in Hong Kong from 2019 to 2025, achieving over 17 million monthly visits (Similarweb).

Exceptional Traffic Ranking
As of September 2025, ranked among the top 4 mobile web properties in Hong Kong, trailing only the global giants Google, YouTube, and Facebook (Similarweb).

Historic Scale & Engagement
From 2016 to 2023, delivered record-breaking performance with an average of 1.4 billion monthly page views and 17 million monthly active users (MAUs).

SEO Leadership
Maintained top-3 position for Google search traffic in Hong Kong, with more than 120,000 keywords ranking No. 1 (Ahrefs).

Strong Membership Base
Built and nurtured a loyal community of over 2 million registered members, establishing a strong foundation for premium subscriptions, recurring revenue, and ecosystem-wide product expansion.

Strategic Global Expansion
Advanced international reach by migrating and localizing more than 1 million Traditional Chinese articles into Simplified Chinese, targeting the worldwide Chinese-speaking audience.

Search engines remain the primary driver of organic traffic for digital news platforms—including HK01 Company Limited. Strong search engine rankings and robust SERP (Search Engine Results Page) performance are foundational to sustaining brand visibility, expanding audience reach, and driving long-term business growth.

To maintain this competitive edge, we have embedded continuous, iterative SEO optimization as a core pillar of our daily operations and content strategy—with all efforts closely aligned to Google’s evolving algorithm updates and industry best practices.

Our approach focuses on three integrated pillars:

• Technical SEO: Site speed improvements, mobile-first indexing, structured data, crawl efficiency, and cache optimization to strengthen the technical foundation.

• On-page optimization: Refinement of title tags, meta descriptions, schema markup, internal linking, and Core Web Vitals to maximize page-level relevance and user experience.

• Search intent-aligned content: Development of high-quality material adhering to E-E-A-T principles, building topical authority and freshness signals to directly match user needs.

Together, these efforts secure sustained high SERP positions, boost organic discoverability, and reinforce HK01’s competitive position in Hong Kong’s crowded digital media market.

HK01 Web Platform integrates an extensive suite of end-to-end services and curated content libraries, delivering a rich, seamless user experience tailored to readers’ diverse needs. The platform is anchored by two parallel core offerings, each serving distinct audiences:

• HK01 Web (Traditional Chinese: www.hk01.com) — Flagship edition for Hong Kong and Traditional Chinese-speaking users

• HK01 Global (Simplified Chinese: global.hk01.com) — International edition for global Chinese-speaking audiences

These core products are underpinned by HK01’s proprietary CMS, microservices, and functional libraries, working in tandem to boost operational agility and platform performance. The broader ecosystem includes key capabilities: content aggregation, personalization engines, intelligent recommendations, mini-sites, membership/subscription management, real-time notifications, data analytics, SEO optimization, and interactive features (e.g., videos, community tools, promotional widgets). This modular architecture enables high scalability, independent deployment, and continuous refinement via rapid iterations.

To better serve global Chinese-speaking audiences, we launched HK01’s Simplified Chinese edition at zh.hk01.com. The site retained the layout, content modules, and core architecture of the Traditional Chinese flagship www.hk01.com at the beginning, while upgrading the frontend to a Next.js framework with breaking changes. This improved folder structure, page performance, release speed, and long-term scalability.

Tailored SEO strategies were applied continuously to boost visibility across regional markets. User feedback and search engine signals informed iterative refinements, including localized content adaptation, UX enhancements, and optimized conversion paths to premium memberships and deeper content engagement—ultimately supporting sustainable revenue growth.

Shortly after the mid-January 2025 launch, zh.hk01.com was flagged by Google for “Scaled Content Abuse” due to duplicated and algorithmically translated content, severely impacting indexation and organic traffic.

To ensure long-term global expansion and avoid further penalties, we relaunched on a new subdomain, global.hk01.com. The revised approach publish 1 million Traditional Chinese articles (Translated to Simplified Chinese) in carefully curated, small batches—enforcing strict quality control and full compliance with search engine guidelines while laying a solid foundation for future growth.