Hong Kong, China

https://www.hk01.com

Senior Product Manager, Product & Technology Development Division

June 2022 to November 2025

As the former owner of 01Web, I led end-to-end product management, bridging business vision and technical execution. I defined strategic positioning and long-term roadmaps, aligned senior leadership and cross-functional stakeholders on priorities, and translated business and user needs into technically feasible enhancement plans. Partnering closely with engineering, UX, and DevOps teams, I streamlined backlog grooming, optimized release workflows, and leveraged market and user insights to drive data-informed product decisions.

At HK01, we combine premium content with advanced internet technologies to deliver integrated marketing solutions for a diverse client portfolio. Performance highlights as of 2025 include:

• No. 1 local mobile media publisher in Hong Kong (2019–2025), 17M+ monthly visits (Similarweb)

• Top 4 in Hong Kong mobile web traffic (Sep 2025) – behind only Google, YouTube, and Facebook (Similarweb)

• 1.4B+ average monthly page views, 17M+ MAUs (2016–2023)

• Top 3 for Google search traffic, 120k+ No. 1 keywords (Ahrefs)

• 2M+ registered members

• Expand global reach by migrating 1M+ articles from Traditional Chinese to Simplified Chinese

Senior Project Manager, Product & Technology Development Division

February 2020 to June 2022

In cross-business-unit collaborative roles, I translated user needs and business vision into structured requirements, differentiation strategies, and prioritized roadmaps. I managed complete project lifecycles (documentation, budget governance, scheduling, QA) while coordinating internal teams, external partners, designers, and developers to execute concurrent initiatives. Focusing on the 01 product ecosystem, I assessed the feasibility of feature integration, supported new business with tailored technology solutions, and forecasted baseline and peak transaction loads to maintain system stability during high-traffic campaigns and flash sales—consistently delivering impact through tight strategy, tech, and UX alignment.

5th Anniversary Lucky Draw Campaign – Core Performance Achievements:

• 22.5k+ game participations

• 9k+ new members (40% conversion rate)

• 2.7k+ dormant user reactivations (12.1% rate)

• 500+ new app downloads

• 8.9k social conversions; 908k+ total impressions

• 28% average newsletter conversion (1.5M+ unique recipients)

• 0.52% peak app push CTR (1.7M+ impressions)

Hong Kong, China

https://www.amies.me

Freelance Digital Producer

September 2019 to Present

As a Freelance Digital Producer, I led end-to-end digital and marketing projects from initial scoping to successful launch. I identified and secured client opportunities, managed budgets and timelines, and developed high-quality content and deliverables. I worked closely with third-party partners, enforced rigorous documentation standards, and ensured all work followed client approval workflows, underpinned by structured execution and proactive, client-centric communication.

Hong Kong, China

http://www.dbs.com.hk/

Assistant Vice President - Digital, Innovation and Payment

June 2019 to September 2019

Within digital banking channels, I owned the end-to-end customer journey across multiple products, covering initial launch, user acquisition, online applications, and fulfilment. I aligned business priorities, platform design, resource planning, and project timelines across cross-functional internal teams and external stakeholders. Leveraging usability testing and a mix of quantitative and qualitative insights, I iterated on product features to improve adoption, conversion, and customer satisfaction. I developed comprehensive business cases and detailed requirements, ensured strict adherence to legal and regulatory standards, led root-cause investigations of major banking incidents, and consistently articulated product benefits and unique selling propositions to stakeholders.

Hong Kong, China

https://www.edelman.com/expertise/digital

Senior Digital Producer

October 2016 to May 2019

I consistently delivered end-to-end digital and design projects on time, within budget, and at target margins. I cultivated strong, trust-based relationships with internal teams, clients, and vendors, collaborating closely to design solutions that balanced commercial objectives with user needs. I managed the full delivery lifecycle—from planning, ideation, and UX/UI design to QA and deployment—while forecasting effort, allocating resources, and proactively managing risks and issues. I translated complex requirements into clear communications, defined key objectives, established measurable experience and performance metrics, and partnered with finance to co-develop a competitive, and sustainable pricing framework for services.

Astellas – “Hold On to More” Campaign:

• Winner of the Edelman Standards 2018 – Silver Award for Effectiveness

• Shortlisted for the 2018 Gold Standard Awards for Digital Communications (Public Affairs Asia)

Hong Kong, China

http://www.gimmickhouse.com/

Freelance Business Analyst (Secondment at Sun Life Hong Kong) – Sun Life MPF System Revamp

May 2016 to September 2016

I played a key role in launching and stabilizing Sun Life’s MPF system revamp, supporting project setup and team enablement. I consolidated business objectives, technical constraints, and design inputs into clear, actionable requirements. I monitored delivery progress, reported on issues, dependencies, and risks, and conducted technical assessments and POCs to validate features in the ASP.NET framework. I owned backlog prioritization, roadmap and release planning, collaborated with UX/UI teams on customer journeys, authored detailed user stories and test cases, and enforced a rigorous definition of done.

Business Analyst (Secondment at Manulife Hong Kong) – Manulife’s Regional Website Revamp

May 2015 to April 2016

I supported Manulife’s regional website revamp by defining operational objectives and closely tracking delivery across internal teams and external agencies. I clarified requirements by identifying system constraints, integrating UX consultant recommendations, and ensuring alignment with stakeholder and end-user expectations. To maintain delivery quality and schedule, I established procedures, developed test plans, validated logic flows, recommended improvements, and conducted ongoing quality assurance across multiple agencies and internal groups. I collaborated with Corporate Communications and Customer Marketing to define content guidelines, advised on campaign and product initiatives within a new responsive architecture on the IBM WCM WebSphere platform, and resolved issues arising during content updates and migration. I also managed risk logs and change requests to protect timelines and milestones.

Hong Kong, China

http://www.milton-exhibits.com

Manager, Service Invention

February 2012 to February 2015

As Manager of the Service Invention Team, I built and led a high-performing four-person team, overseeing annual strategic planning and detailed budgeting. I drove new business expansion, set clear profitability targets, defined cost structures, and shaped actionable marketing strategies, operational guidelines, and comprehensive training programmes. I managed end-to-end lifecycles of multiple digital solutions, built and maintained a broad network of external partners for web, app, and software projects, supported sales teams in winning new business through strategic pitches, monitored competitor and market trends, explored emerging technologies to enhance our value proposition, and collaborated with Corporate Marketing to execute SEM plans across four core service streams.

Shanghai, China

https://www.ogilvy.com/

Account Manager, Fashion & Lifestyle

July 2011 to December 2011

Key Clients: Meters/bonwe, Stella Luna – JKJY

As Account Manager, I owned key client relationships and built long-term, trust-based partnerships. I supported creative and strategy teams in client meetings, ensuring concepts aligned with brand and business goals. I coordinated cross-functional teams and vendors to deliver high-standard integrated campaigns, managed full production for visuals and TVCs, and balanced creativity with commercial imperatives to drive results.

Shanghai, China

https://www.linkedin.com/company/rice-5-ltd-/?originalSubdomain=hk

Account Executive

May 2010 to July 2011

Key Clients: Givenchy, China Mobile, MCM, H3 Club, Sony, Sasa Cosmetics, La Mer

In a fast-paced digital boutique agency, I managed multiple client accounts and projects in parallel, developing tailored digital strategies and campaign proposals. I led new business pitches, negotiated quotations, and closed deals to expand the client portfolio. Working with internal teams and external vendors, I ensured seamless execution, delivered KPI-driven reports, and built client trust through transparent communication and practical solutions.

Shanghai, China

http://www.showart-sh.com

Creative Designer

September 2008 to May 2010

Key Clients: L'Oréal, Maybelline, Salvatore Ferragamo

As a Creative Designer, I enforced brand guidelines for logos, colour systems, typography, and imagery to ensure visual consistency. I produced digital, print, and social assets aligned with campaign goals, developed retail concepts and technical drawings, and collaborated with technical teams for in-store implementation. I monitored industry trends, created client-facing presentations, and consistently delivered on time while experimenting with new tools.